NICHE
branding
PROJECT
MANDATE
Creation of an all-new-and-improved brand identity of a given brand who’s initial identity didn’t do their story justice.
DESIGN
THINKING
Niche Snowboards is a snowboard company, located in Salt Lake City, that creates 100% recyclable boards of great quality. While researching the company and its main focus, I stumbled upon plenty of images of slopes and snowy mountains. Those two are key elements of snowboarding, so by instinct, I designed their new logo based on them.
As for the brand strategy, I based it on the brand’s name: Niche. The word holds the signification of a low-key and secluded place. And to add more to the name, only specific people will know of the brand: those in the snowboarding community. Since their boards are special, the brand aims to reach out only to those with potential to turn into loyal customers. That said, if I were to describe Niche in 3 words, they would be low-key, unique and relaxed.
DESIGN
MAKING
The two logos each have a purpose. So when applied to a product or, for example, a poster announcing an event, the solid plain logo will be applied on the ones pasted around the city. But the outlined one will be used for the posters near the store and in the store itself. In other terms, only the people interested and involved in the Niche community will know of the outlined logo, strangers will only get a glimpse of the solid one.
The brand booklet I made describes the logo a lot more in-depth. Still, in short, it is an outline of the letter N, which comes from the company name, and since it's rounded, it alludes to the slopes and patterns snowboarders make as they cruise down a mountain. It also has a second version: a solid white or red shape still in an N. It looks a lot like snow which fits the brand perfectly.
NICHE
branding
PROJECT
MANDATE
Creation of an all-new-and-improved brand identity of a given brand who’s initial identity didn’t do their story justice.
DESIGN
THINKING
Niche Snowboards is a snowboard company, located in Salt Lake City, that creates 100% recyclable boards of great quality. While researching the company and its main focus, I stumbled upon plenty of images of slopes and snowy mountains. Those two are key elements of snowboarding, so by instinct, I designed their new logo based on them.
As for the brand strategy, I based it on the brand’s name: Niche. The word holds the signification of a low-key and secluded place. And to add more to the name, only specific people will know of the brand: those in the snowboarding community. Since their boards are special, the brand aims to reach out only to those with potential to turn into loyal customers. That said, if I were to describe Niche in 3 words, they would be low-key, unique and relaxed.
DESIGN
MAKING
The two logos each have a purpose. So when applied to a product or, for example, a poster announcing an event, the solid plain logo will be applied on the ones pasted around the city. But the outlined one will be used for the posters near the store and in the store itself. In other terms, only the people interested and involved in the Niche community will know of the outlined logo, strangers will only get a glimpse of the solid one.
The brand booklet I made describes the logo a lot more in-depth. Still, in short, it is an outline of the letter N, which comes from the company name, and since it's rounded, it alludes to the slopes and patterns snowboarders make as they cruise down a mountain. It also has a second version: a solid white or red shape still in an N. It looks a lot like snow which fits the brand perfectly.
© Abigail Jeroso 2023