MASQUES

poster design

Marc Choko Poster - Abigail Jeroso

PROJECT
MANDATE

Creation of a poster for Marc H. Choko's annual Graphic Design poster contest, with "Internet, entre haine et liberté" as the concept.

DESIGN
THINKING

Coming up with a solid visual was quite a challenge. Being so hung up on making it look tech-y, it took me about 3 weeks to sketch and scrap things just to do a complete 180 and make the entire poster with organic mark-making elements. It relates to the moment you step back and realize how disgusting social media can be. It’s rough and genuine, like the truth behind all the prettiness.

Marc Choko Poster Visual Detail - Abigail Jeroso
Marc Choko Poster Typography Detail - Abigail Jeroso

DESIGN
MAKING

As previously mentioned, the final poster that made it to the top 10 finalists was made entirely from mark-making and handwritten type. The elements are self-explanatory: the middle finger portrays la "haine", and the colourful spot on it represents one majorly impacted group on the internet. It was all constructed and placed centred on a white background to make it the main focus of the poster, just like how the issue should be addressed rather than ignored. Until this day, I still can’t believe that it made it to the archives of the McCord Museum.

MASQUES

poster design

Marc Choko Poster - Abigail Jeroso

PROJECT
MANDATE

Creation of a poster for Marc H. Choko's annual Graphic Design poster contest, with "Internet, entre haine et liberté as the concept".

Marc Choko Poster Visual Detail - Abigail Jeroso

DESIGN
THINKING

Coming up with a solid visual was quite a challenge. Being so hung up on making it look tech-y, it took me about 3 weeks to sketch and scrap things just to do a complete 180 and make the entire poster with organic mark-making elements. It relates to the moment you step back and realize how disgusting social media can be. It’s rough and genuine, like the truth behind all the prettiness.

Marc Choko Poster Typography Detail - Abigail Jeroso

DESIGN
MAKING

As previously mentioned, the final poster that made it to the top 10 finalists was made entirely from mark-making and handwritten type. The elements are self-explanatory: the middle finger portrays la haine, and the colourful spot on it represents one majorly impacted group on the internet. It was all constructed and placed centred on a white background to make it the main focus of the poster, just like how the issue should be addressed rather than ignored. Until this day, I still can’t believe that it made it to the archives of the McCord Museum.

NICHE

BOOMTOWN