BOOMTOWN FAIR
UI/UX
PROJECT
MANDATE
Complete redesign of a given website's UI/UX focusing on its utility, easy navigation and aesthetics to match the brand's true identity.
DESIGN
THINKING
Boomtown Fair is an annual festival in England for those who love theatre and film. There are many things to do, including workshops, concerts and immersive activities.
I pictured their website re-design with tons of colours and supporting elements to give off the same festive and creative energy experienced at the fair. They also have so much space to hold these activities and multiple camping grounds, so a good amount of negative space throughout the website would be appropriate.
DESIGN
MAKING
As for the UI and the UX, there’s been some significant improvement. I designed buttons that are clear and legible with colourful hovers and a navigation menu that is easy for the user to understand. Each page has a good sense of hierarchy, and two different viewing modes were applied, which could be chosen by the user based on their preferences.
Each web page contains content that is clear, concise and pleasing to the eyes. The new design should comfort the user’s eyes and mind as it is no longer complex and draining.
BOOMTOWN
FAIR
UI/UX
PROJECT
MANDATE
Complete redesign of a given website's UI and UX focusing on its utility, easy navigation and aesthetics to match the brand's true identity.
DESIGN
THINKING
Boomtown Fair is an annual festival in England for those who love theatre and film. There are many things to do, including workshops, concerts and immersive activities.
I pictured their website re-design with tons of colours and supporting elements to give off the same festive and creative energy experienced at the fair. They also have so much space to hold these activities and multiple camping grounds, so a good amount of negative space throughout the website would be appropriate.
DESIGN
MAKING
As for the UI and the UX, there’s been some significant improvement. I designed buttons that are clear and legible with colourful hovers and a navigation menu that is easy for the user to understand. Each page has a good sense of hierarchy, and two different viewing modes were applied, which could be chosen by the user based on their preferences.
Each web page contains content that is clear, concise and pleasing to the eyes. The new design should comfort the user’s eyes and mind as it is no longer complex and draining.
© Abigail Jeroso 2023