HEALTH
REFRESHERS
packaging
PROJECT
MANDATE
Creation of innovative packaging for a series of vitamins, including vitamins A, C and E.
DESIGN
THINKING
Vitamins can be found in a variety of nutritious fruits and veggies. Contrary to pills that people rarely use nowadays, they can be consumed in juices or just as they are when people’s bodies need a refresher. And that’s where it clicked: a concept inspired by nature’s healthy snacks and their benefits.
DESIGN
MAKING
The end result I created involves fresh and youthful colours inspired by each vitamin’s corresponding fruit or vegetable. The illustrations on each half-open box represent the vitamins (A, C and E) health benefits. The visual on the outer box blends with the one on the bottle, alluding to the bond the body and vitamins can create.
The series stands out against other generic vitamin bottles and boxes on the shelves, which can promote consumer interest, and I personally would buy them.
© Abigail Jeroso 2023